Brand Approval

Overview

Overview

Brand Approval is getting permission to use or sell another company's trademarked brand, preventing counterfeits and misuse, and the process involves sellers proving authenticity via documentation (like authorization letters, invoices, trademark certificates) to platforms (Amazon, Flipkart, GeM), ensuring legal compliance and protecting brand integrity, with steps including application, document submission, and platform review. 

What is Brand

What is Brand Approval?

·         It's permission to list products from established brands (like Nike, Apple) on marketplaces, or to use a brand's name/logo in marketing, ensuring you're an authorized seller and not selling fakes.

·         It's different from Brand Registery, which is for brand owners to protect their IP. 

Why is it Needed?

·         Combats Counterfeits: Protects customers from fake products.

·         Maintains Brand Integrity: Ensures proper usage of brand materials.

·         Platform Compliance: Required by marketplaces like Amazon, Flipkart, and GeM to sell restricted brands. 

Documents Required

 Brand Authorization Letter

•Issued by the brand owner/manufacturer

•Authorizing the applicant to sell/distribute the brand

Trademark Registration Certificate

•Proof of brand ownership (™ / ®)

•Issued by the relevant IP authority

Company Registration Documents

•Certificate of Incorporation / Trade License

•GST/VAT/TIN (if applicable)

Product Catalogue / Brochure

•With brand name, specifications, and model numbers

aQuality Certifications

•ISO, CE, BIS, FDA, or other applicable standards (product-dependent)

Manufacturer Details

•Manufacturer name & address

•Manufacturing license (if applicable)

Undertaking / Declaration

•On company letterhead confirming authenticity of brand/products

Previous Supply References (sometimes required)

•Past clients or completed orders using the same brand

FAQs